SOPHIA KRESSIERER | STRATEGY DIRECTOR
Well, it's about time we met!
I'm Sophia Kressierer (they/them), a multidisciplinary strategy director forging brand credibility at the nexus of cultural innovation, audience insights, and business opportunity.
Professional History
OGILVY NY
Content Strategy Director
JAN 2024 - Present
New York, NY
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Established Nestlé USA's Content Studio, defining the Strategic approach to engaging their largest market.
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Guided the Studio to create and deploy 2500 insights-driven social and digital assets in 2024 alone (and in the Studio's first year).
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Lead content strategy, social strategy, and digital strategy across a portfolio of 28 brands.
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Secured over $500k in incremental scope by pitching Strategy-led project proposals.
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Drive social media-forward brand strategy campaigns for the Sanpellegrino and Maison Perrier AORs.
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Act as the sole strategic resource for the entire Studio, supporting a multinational Ogilvy x Hogarth team with cultural insight reports, social listening, audience insights, campaign briefs, content calendars, and just about any other strategic deliverable you can think of.
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Clients: Nestlé USA (28-brand portfolio including Sanpellegrino, Maison Perrier, DiGiorno, Coffee mate, Stouffer's, Natural Bliss, and Tombstone, to name a few)
MONKS
(formerly Cashmere)
Senior Cultural Brand Strategist
JUL 2022 - OCT 2023
Los Angeles, CA
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Pitched and won Marriott Bonvoy, escalating the one-off project scope to an AOR relationship and then producing two campaigns in the months following the AOR scope being signed.
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Led Taco Bell Culture AOR to launch the Vegan Crunchwrap resulting in 88% positive sentiment, 1M+ video views, a 2% improvement on engagement rate benchmarks, 5.5B earned media impressions, and 22k organic posts from fans, with sales tripling projections in some markets.
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Pitched and won St. Regis brand partnership scope.
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Created the proprietary Cultural Impact Analysis model and actioned it for Kraft Mac & Cheese to guide their LGBTQ+ audience strategy. This work solidified the relationship with Kraft-Heinz, resulting in an additional scope.
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Managed a team of two strategists on Marriott Bonvoy and trained both in insight development, brief writing, and success planning.
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Led biweekly Media.Monks webinar on culture-driving trends (60+ attendees).
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Published thought leadership pieces on agency blog (audience of 14k) and social channels (audience of 9k).
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Crafted Uber Australia’s Diversity, Equity & Inclusion training for the entire Uber APAC marketing team.
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Clients: Taco Bell, Marriott Bonvoy, St. Regis, Ritz-Carlton, Kraft Mac & Cheese, and Uber Australia
THE MANY
Social Strategist
MAR 2022 - JUN 2022
Los Angeles, CA
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Developed multi-platform social strategies for eBay’s luxury and high-value collectibles verticals.
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Led campaign development of the Gen Z social influencer campaign for eBay for Business.
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Presented a strategic POV on how brands can effectively leverage the Metaverse and published an article on the erosion of brand trust in an era of social crisis.
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Headed the DEI Allyship group and developed the framework for their year-long allyship learning curriculum.
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Client: eBay, luxury and high-value collectibles verticals
GS&F
Brand Strategist
JUN 2019 - MAR 2022
Nashville, TN
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Built audience segmentations, creative briefs, brand positioning maps, value propositions, audience journeys, message maps, and naming strategies.
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Led multi-day rebrand workshops with multiple B2C and nonprofit clients.
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Provided consistent strategic support from briefing to production.
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Led agency-wide presentations on brand citizenship, countering audience distrust of brands, and appealing to Gen Z (50+ attendees).
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Published blog posts on the value of ESG initiatives and the rise of absurdist marketing in times of social crisis.
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Created the agency’s DEI playbook, led DEI initiatives, and hosted agency-wide trainings on inclusive language and bystander intervention.
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Clients: Bridgestone, Firestone, LP Building Solutions, ProTech, Jack’s, Sparrow & Sage, and Juice Plus+
Education
Vanderbilt University
B.S. in Human &Â Organizational Development
International Leadership & Development Track
Minor in German Studies
But enough about me, let's talk about you
If you'd like to talk, I'm excited to listen. Message me on LinkedIn so we can discuss how I can add value to your business.
