SOPHIA KRESSIERER | STRATEGY DIRECTOR
Well, it's about time we met!
I'm Sophia Kressierer, a multidisciplinary strategy director forging brand credibility at the nexus of cultural innovation, audience insights, and business opportunity.
Professional History
OGILVY NY
Content Strategy Director
JAN 2024 - Present
New York, NY
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Directed content strategy, social strategy, and digital strategy across Nestlé USA's diverse CPG portfolio of 28 brands, leading client calls and IAT meetings.
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Established Nestlé USA's Content Studio, successfully defining the Strategic approach to engaging their largest global market.
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Guided the Studio to create and deploy ~4500 social and digital assets since the inception of the Studio in January 2024.
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Built and executed social & digital campaign strategies for Coffee mate x Harry Potter, Carnation Evaporated Milks, CPK, DiGiorno, and many others.
Secured over $500k in incremental scope in 2025 by pitching Strategy-led project proposals. -
Trained and managed two strategy associates and one intern.
Recruited to contribute to multiple Ogilvy new business pitches as a social strategy specialist, resulting in wins for Kenvue brands like Listerine. -
Acted as the sole strategic resource for the entire Studio, supporting a multinational Ogilvy x Hogarth team with cultural insight reports, social listening, audience insights, campaign briefs, content calendars, and just about any other strategic deliverable you can think of.
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Clients: Nestlé USA's 28-brand CPG portfolio, including Sanpellegrino, Maison Perrier, DiGiorno, Coffee mate, Stouffer's, Natural Bliss, Tombstone, etc.
MONKS
(formerly Cashmere)
Senior Cultural Brand Strategist
JUL 2022 - OCT 2023
Los Angeles, CA
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Pitched and won Marriott Bonvoy, escalating the one-off project scope to an AOR relationship and then producing two social/influencer campaigns in the months following the AOR scope being signed.
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Led Taco Bell's Culture AOR to launch the Vegan Crunchwrap, resulting in an influencer-led social campaign with 88% positive sentiment, 1M+ video views, a 2% improvement on engagement rate benchmarks, 5.5B earned media impressions, and 22k organic posts from fans, with sales tripling projections in some markets.
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Pitched and won St. Regis brand partnership scope through building a winning strategy and bespoke audience persona.
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Created the proprietary Cultural Impact Analysis model and actioned it for Kraft Mac & Cheese to guide their LGBTQ+ audience strategy. This work solidified the relationship with Kraft-Heinz, resulting in an additional scope.
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Managed a team of two strategists on Marriott Bonvoy and trained both in insight development, brief writing, and success planning.
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Led biweekly Media.Monks webinar on culture-driving trends (60+ attendees).
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Published thought leadership pieces on agency blog (audience of 14k) and social channels (audience of 9k).
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Crafted Uber Australia’s People & Belonging training for the entire Uber APAC marketing team.
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Clients: Taco Bell, Marriott Bonvoy, St. Regis, The Ritz-Carlton, Kraft-Heinz, and Uber Australia
THE MANY
Social Strategist
MAR 2022 - JUN 2022
Los Angeles, CA
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Developed multi-platform social strategies for eBay’s luxury and high-value collectibles verticals.
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Led campaign development of the Gen Z social influencer campaign for eBay for Business.
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Presented a strategic POV on how brands can effectively leverage the Metaverse and published an article on the erosion of brand trust in an era of social crisis.
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Client: eBay, luxury and high-value collectibles verticals, including watches and trading cards
GS&F
Brand Strategist
JUN 2019 - MAR 2022
Nashville, TN
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Built audience segmentations, creative briefs, brand positioning maps, value propositions, audience journeys, message maps, and naming strategies.
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Led multi-day rebrand workshops with multiple B2C and nonprofit clients.
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Provided consistent strategic support from briefing to production.
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Led agency-wide presentations on brand citizenship, countering audience distrust of brands, and appealing to Gen Z (50+ attendees).
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Published blog posts on the value of ESG initiatives and the rise of absurdist marketing in times of social crisis.
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Clients: Bridgestone, Firestone, LP Building Solutions, ProTech, Jack’s, Sparrow & Sage, and Juice Plus+
Education
Vanderbilt University
B.S. in Human &Â Organizational Development
International Leadership & Development Track
Minor in German Studies
But enough about me, let's talk about you
If you'd like to talk, I'm excited to listen. Message me on LinkedIn so we can discuss how I can add value to your business.
