What makes me tick

I am fascinated by the way human problems can give rise to both intimidating challenges and brilliant breakthroughs. Identifying the cultural insights that reveal the human problem informs the steps to a solution.

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As a strategist, I specialize in analyzing the big picture and synthesizing the findings into compelling insights and actionable opportunities. My holistic approach to research integrates cultural context, industry dynamics, business challenges, and audience mindsets to create a comprehensive, focused strategic direction for my clients. My experience across a range of B2B and B2C clients has allowed me to apply and develop my skills across a diversity of industries. I thrive working on multiple, fast-paced projects at once and I'm always looking to get my hands dirty picking apart the next sticky problem.