SOPHIA KRESSIERER | STRATEGY DIRECTOR
What makes me tick
The process of peeling back the "whys" of a problem to get to the "aha" is what makes marketing strategy supremely challenging and completely fulfilling for me.
I am fascinated by the way human problems can give rise to both intimidating challenges and brilliant breakthroughs. Identifying the cultural insights that reveal the human problem informs the steps to a solution.
​
As an experienced, multidisciplinary Strategy Director, I specialize in analyzing the big picture and synthesizing the findings into compelling insights and actionable opportunities. My holistic approach to research integrates cultural context, industry dynamics, business challenges, and audience mindsets to create a comprehensive, focused strategic direction for my clients. My experience across brand strategy, content strategy, social & digital strategy, and with a range of B2B and B2C clients has allowed me to apply and develop my skills across a diversity of industries. I thrive working on multiple, fast-paced projects at once and I'm always looking to get my hands dirty picking apart the next sticky problem.
Brand & Campaign Strategy - Positioning, Creative Briefing, Naming Strategy, Overall Brand Development & Evolution​
​
Social & Digital Strategy - Multi-Platform Campaign Planning, Content Strategy, POE, Influencer Identification & Partnership (Tools: Tagger, Brandwatch, HypeAuditor, Talkwalker, Nichefire)
​
Business Intelligence - Success Planning and Reporting, Objective Mapping, KPI Definition (Tools: Ipsos, WPP BAV)
​
Cultural Strategy - Cultural Insights Discovery with Specialization in Gen Z & Multicultural Audiences, Trend Forecasting & Analysis
Consumer Understanding - Segmentation, Persona Building, Journey Mapping (Tools: MRI Simmons, Helixa, Google Insights Finder)
Diversity, Equity & Inclusion Strategy - Change Management, Cultural Competence, Organizational Development, Inclusion Training
Skills
Category Experience
QSR
Taco Bell
Jack’s
TRAVEL
Marriott Bonvoy
St. Regis
The Ritz-Carlton
W Hotels
Uber Australia
Travel + Leisure GO
RETAIL
eBay (luxury and high-value collectibles verticals)
AUTOMOTIVE
Bridgestone
Firestone
Protech
CPG
Nestlé (28 brand portfolio)
Sanpellegrino
Maison Perrier
DiGiorno
​Coffee mate
Natural Bliss
Stouffer's
Tombstone
Kraft Mac & Cheese
Juice Plus+
CONSTRUCTION & MANUFACTURING
LP Building Solutions
Gaco Roofing Products