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SOPHIA KRESSIERER | STRATEGY DIRECTOR
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The death of the macro fashion trend
How the hyper interconnectivity enabled by the internet and TikTok has killed the pop culture fashion trend and given rise to infinite...
corecore: the Gen Z-led digital art movement capturing the zeitgeist on TikTok
For most of its existence, TikTok has been written off as an app for viral videos of teenagers dancing, but anyone with that opinion is...
The relationship between Gen Z, travel trends, and emotional liminality
Fluidity is much more than a buzzword used to represent Gen Z; in a societal context marked by political polarization, societal upheaval,...
Building brands amidst a cultural crisis of trust
In a cultural moment defined by uncertainty, unpredictability, and constant change, audiences’ confidence in the institutions they’ve...
THOUGHT LEADERSHIP: Blog2
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